Oh, and Liberty Mutual . Were introducing this memorable duo of LiMu Emu and Doug to demonstrate Liberty Mutuals customized approach to insurance with a bit of surprise and humor.. We wonder if you will still find these insurance commercials funny after seeing them on TV every five minutes all day and night for the next ten months??? I noticed that too, Anonymous. Only LM has its animal character bashing its head against a window. My days include writing, video editing, and other fun activities. , Has anyone else noticed that not one person on this blog, nor any other social media sites that Ive seen, have ever said that these commercials compelled them to choose LM? The institute's scientists conducted field and laboratory experiments to study the major causes of work-related injury and disability, publishing their results in peer-reviewed scientific literature. LiMu Emu is a mix of a real bird and CGI. Thanks for posting. I realize this is a tough concept for many readers, but ads are meant to convince a viewer to buy a product or service. Ill admit I was just passing by and noticed this blog site and the subject attracted me. The real question should be who actually approve the wet teddy bear commercial they need to be looking for another job. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Potty breaks anyone? Bottom line is, a company isnt going to waste time or money churning out the same commercial over a long period of time (like Limu Emu) unless theyre getting paid and a growing customer base. The word Liberty repeated ad nauseum isnt a jingle its just stupid. Now if they would only get rid of the customized calves of the bike rider and the witness protection ads. Only it doesnt. Here is the contact information for those of you who want to copy and paste what youve written and send directly to liberty mutual: I have fantasies about strangling him. I hate the Liberty commercials of the whiny people in front of the Statue of Liberty thinking its okay to get into an accident. Who is DJ Liberty in Liberty Mutual commercial? Please, for the sake of the viewers. Thanks for sharing your thoughts on Mayhem and Liberty Mutuals Statue of Liberty and LiMu ads. I find liberty mutual commercials stupid and insulting to my intelligence. The dull yellow filter over the ads. Live birds were used during the initial shoot, and this footage was blended together with a digital rendering of LiMu, to create the final character. Doug, in the Liberty Mutual commercials, is played by actor and comedian David Hoffman. Yes, Bob, Liberty Mutual is really ramping up the frequency of its commercials for the start of the New Year. Whos the dumbass with the power that has subjected us to these horrible commercials? Give me your hand. while the car is moving is antithetical not only to insurance but to rules of the road. Consumers are forced to search out their own reasons to buy. Liberty Mutual 147K subscribers Subscribe 152K views 4 months ago Throwing strikes and saving money - that's how LiMu Emu and Doug roll. These cookies ensure basic functionalities and security features of the website, anonymously. Meant to sell you what they have to offer, to DRAW you to them, Not repel. What this says about the ad world and the people who approved of these ads, I am too polite to say. Youd probably not ever recognize the actor who plays Doug if you saw him on the streets! British audiences may recognize Hoffman from his starring role in the Comedy Central UK sitcom, I Live with Models. May I suggest streaming movies on Netflix, Robert? Commercials. TV commercials on iSpot.tv. One of the stars of that commercial now calls Vermont Home and no, its not the Emu. The Liberty Mutual campaign says as much about the incompetence of the clients marketing leadership as it does with a lack of talent at GS&P. 3. So, not only was I being insulted by their commercials, I was paying for them!! There were a number of successful campaigns that employed these techniques. Do a Google image search the potoo bird and get back to me. I LOVE LiMu Emu and Doug and hope more of the duos commercial are made! The Limu Emu campaign are candidly the absolutely worst ads on TV these days hands down. The last couple of weeks, James? I had not fully appreciated the fact that there is no actual product to show, so they have to use other visual tricks. Liberty Mutuals continual clown show of ads undermines its brand completely. Super annoying a lot of folks including me turn the channel when one of their commercials come on. . And no worries your posts are great! I understand the need to stand out from the crowd. Who is the woman in the Liberty Mutual Insurance commercial? But the newer ones, like Out of Your Control, are undeniably dopey. (See a few posts below.). I also race for the remote to avoid hearing Liberty liberty liberty. That the companys advertising drove you to write your very first Internet post on anything ever is, to me, a sure sign that the people in charge of Libertys advertising are no longer attracting potential customers, but repelling them with fire. Yes, lots of people are upset by the ads showing LiMu Emu bashing its beak into the glass. I agree with everything you said and couldnt have said it better myself. Meet LiMu Emu and Doug, Liberty Mutuals new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. Nice job, Rob, in analyzing these spots. Its just a friggin commercial people. Even a crank like me chuckles at the dialogue from time to time. Such is the state of todays advertising industry. Agreed. Want to let Liberty Mutual know what you think? Once again, there is no mention of key business metrics such as increased calls for quote requests or, Heaven forbid, sales. Hoffman had a busy acting career before joining Liberty Mutual, with most of his roles being comic. Yep, with the more recent ads showing LiMu Emu and Doug driving fast and recklessly in cars and on motorcycles, you really have to wonder what the hell this car-insurance company is thinking. (Perhaps Liberty and its advertising agency both struggled to find anything unique or better about the companys offerings?) A Very Bad Actor in a Very Good Liberty Mutual Commercial. Im an sick and tired of the stupidity of liberty mutual commercials. Thanks for your eagle eye and for providing the links so people can continue to speak their minds. Thank you for the thoughtful post, Yoda Man. Mark, thanks for sharing this. 2. Really the only function of these ads is to hit people over the head with Liberty, Liberty, Liberty as often as possible. In my opinion, its a terrible campaign (and not at all funny). Actually, Cathy, the people who created and approved these ads are probably very happy with themselves. What happened to the t? And its working. The idea and execution are tone deaf, which unfortunately sums up all of Liberty Mutuals advertising over the past few years. Oops, forgot to say that the 15% increases were for each year I had coverage with LM!! But given how many people I see searching the Internet for LiMu Emus wife well, whos to say theyre wrong. Attention-getting isnt the same as effective, Anonymous. Oscar Wilde. Whats the problem with the Liberty Mutual commercials? Smart advertising. Please consider disabling your ad blocker on this site to ensure the best user experience. . they file for Chapter 11. Liberty Mutual commercials are right up there with Allstate..HORRIBLE. Keep the questions coming! I liked the old buddy-cop shows too. In fact, it took a couple of painful viewings for me to realize that LiMu was short for Liberty Mutual. Geez, if they cant even afford a decent ad agency or actors, why would anyone trust em to pay a claim? The Farmers Insurance Clown Car Collision is hilarious! I think a second part of the problem is how often these ads run. In the United States, Liberty Mutual remains a mutual company in which policyholders holding contracts for insurance are considered shareholders in the company. Who is the woman in the new Liberty Mutual commercial? Rob, Glad to have found your site! Even if the company has lost its appetite for such sophistication, it would make sense to differentiate Liberty Mutual from all the other clowns in the room. He pretends to be a satisfied customer bragging about the company. [22] In October 2019, Liberty Mutual acquired Nationale Borg, Nationale Borg Reinsurance and AmTrust Insurance Spain, which are credit and surety reinsurance subsidiaries of AmTrust Financial Services. I found them amusing but not very well at demonstrating responsibility. Emu.is a very affective and funny campaign, especially if you recall the cheesey cop shows of the 70s, and its infinitely better than the previous campaign, which makes me wanna jump in the river myself. Theyre on all the time, and that can grate on peoples nerves. Libertys commercials neither address consumer concerns nor give people reasons to feel good about buying the companys insurance. Liberty is here for you. She made her film debut in the film Movie Boy as Pamela in 2005. First, how closely do you believe Liberty Mutual is following this discussion? You ask whats the attraction of an emu? Tastes ever BETTER than flank steak. So youre more of a Mayhem gal, eh? If the emu, real or computerized, would have been injured by the glass I would definitely not like it and would join any protest regarding it. we see too much of that anyway. Find her on Instagram here. In any case, Goodby, Silverstein and Partners is the agency behind the Liberty Mutual ads. Weve all seen those commercials for Liberty Mutual Insurance when a hunky yet untalented actor poses in front of the Statue of Liberty. . The Liberty jingle is also the absolute worst. I cant count how many times a day I am subject to being annoyed by them. Dean Winters had a recurring role in the TV series Law And Order SVU. Adrienne Nixon was costume designer. Personally, I didnt much like the ones with founder Mike Lindell talking to people from inside their bathroom mirrors. Welcome to the party! The possibilities are endless! They are great!!! More at IMDbPro Contact info Agent info Resume Born August 9 Add to list Photos 7 That jingle scrapes on my ears like a Q-Tip from Hell! Below: The third ad is probably the best. This sounds like a bad inside joke that the agency nerds came up with (go back to your parents basement, you worthless millennial turds). He seldom shoots with a real emu! Tweet them directly at @LibertyMutual and add a #LibertyMutual for good measure. If you know any colleagues who would like to chime in send them over! TV Commercials starring David Hoffman including Limu Emu & Doug and Super Bowl commercials (Doritos, Bud Light) Actor & Writer. Absolutely, agree tell advertisers what you think! Ever hear of the Law of Diminishing Returns ? On the other hand, the free range chicken, the pothole, the caveman, hump day camel, the lady with the squirrels in the attic love it. Would anyone at Liberty Mutual care to respond? Or in this case, too much soul-sucking, face-wrenching, nails-on-chalkboard stupidity. Dougs obsessive drive and work ethic to get the Liberty Mutual message out is over the top. These ads got to go! In my opinion they are just making Liberty look stupid. Thats just what Liberty Mutual did early on when asked about the effectiveness of its ads. Who are the actors in the Liberty Mutual commercial? I like it. Emily Pathman was stage manager. Thanks for writing its interesting to hear from a Liberty Mutual employee. I know theres a lot of Lib Mu bashing here but Lib Mu is certainly not alone here. Ill keep my eyes open for that ad. Over 10,000 insurance agencies across the U.S. carry Safeco-branded products. In the real world, David rarely stands a chance against Goliath. So LiMu Emu is easily taken to be a random, meaningless character unrelated to Liberty Mutual or its brand promise. I was thinking nails on the chalkboard, but that one is spot on. you claim you save money work on that instead. Liberty Mutual Group is an American diversified global insurer and the sixth-largest property and casualty insurer in the United States. Its WAY too much. I think Libertys best bet is to send its ad agency back to the drawing board to come up with an idea and execution thats just as creative, but less costly (that CGI cant be cheap) and triggering. They already know how to do it and do it better than anyone. That was the reason for my purposely trite comment. Nowadays, most advertising is dumbed down, like everything else, to a sound bite (or screech, or rap beat, or other caustic noise). Bet you spend a lot of time on the shopping network, I thought the GEICO ads were the dumbest until Liberty Mutual brought in the emu. The fictional dynamic duo are passionate about saving people from overpaying for one-size-fits-all insurance. In his speech, Doug says that love and Liberty Mutual customizing your car insurance so you only pay for you need are the only things that are everlasting. Other than that.. What does he\she represent? Hence Liberty, Liberty, Lib, Lib Lib Liberty! I think there were really two series portraying the statue of liberty. There are some pretty bad campaigns out there and I think thats one of the absolute worst. I think its adorable, and cute, and I just adore him! Cranky Ad Review Score: One soon-to-be-forgotten ad mascot out of five. Liberty Mutuals purpose is to help people embrace today and confidently pursue tomorrow. S.Hrg. We dont want to hurt anyone, and I hope that the Emus were treated well. The creative content was developed by Goodby Silverstein & Partners (GS&P), Liberty Mutuals creative agency of record. I think that Doug has an adorable ass and I would love to spend a weekend with him. Indeed, I googled to see who else finds every one of these utterly moronic Limu Emu commercials abysmal- and I am not surprised that a great many (probably an overwhelming many) are in complete agreement. The only pay for what you need ads with the emu and Doug make no sense. you should honestly reconsider your advertising campaign. I hope you're entertained. I suppose the line is mildly amusing, unless you are someone whos upset that the emu may have hurt himself pecking the mirror. Beyond the sheer idiocy of their commercials, their (and the other related minions) not even responding to your most reasonable inquiries is discourteous and arrogant to the utmost. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Another big winner there.. Farmers commercials are actually OK. Not annoying with some moderate humor. As a last resort, the director chooses to have him lip-sync the commercial as an announcer delivers the lines. They dont even use the nickname on their website. The ads are annoying and lame. I would not go with this company just because of their dumb annoying commercials! Weird animal mascot, check. But to pretend that any of these insurance ads is teaching us very much besides the company name is far-fetched. Liberty Mutual is one of the 200 leading insurance companies Way.com has partnered with to bring you the widest selection of car insurance quotes youll find online. Thats one possibility, Joe. Name me one insurance company ad the isnt either : stupid, obnoxious or insults your intelligence!! In his speech, Doug says that love and Liberty Mutual customizing your car insurance so you only pay for you need are the only things that are everlasting. Tanner is the star of that Liberty Mutual ad in which a dim witted actor auditions for the commercial. That just means we like different things. And the promos on a certain science channel hyping a pseudo-factual show with some screeching female singing some unintelligible lyrics also show up every 10 minutes. Thats his whole lifevery strange. Its not space exploration, curing cancer or COVID for that matter. And YESthe ad helps me to remember which company I will NEVER use! Both rile me; the former more than the latter. I actually enjoy the adds as they are funny. LM commercials are hideously annoying and I mute within seconds of it hitting the air! When an ad campaign makes you certain to NEVER buy from this company, youre doing something wrong. Or do I pay ONLY because thats what I want to limit, i.e. Global Specialty also includes reinsurance products offered through Liberty Mutual Reinsurance.[28]. For instance, the cruel and inumane treatment of baby animals, and all animals that are raised FOR their meat for us to eat. Thanks for the heads-up on the new ad. I visited the site and you are right the link is no longer there. Boston, Massachusetts 02116 Hide your head and guess. Almost as spootid as the other insurance company that ends one of their commercials by having a neighborhood HOA director commit a serious Federal felony on someones mailbox. better an emu than a girl running around half dressed. Liberty Mutual Group is an American diversified global insurer and the sixth-largest property and casualty insurer in the United States. Its good to know that bird is good for something. Ok, weve all had our time dissing Liberty Mutual on the stupid LiMu campaign. You make great points. My favorite has our heros running through traffic to deliver their message. This is why Im so shocked at how poorly ad men have handled the Liberty Mutual campaign. However, the actor playing the bad actor does an amazing job, thereby showcasing, ironically, his acting skills. I agree- Jake from State Farm at 2 am is definitely funny. Behind the Scenes. 3. Hit Submit. Emus are not self aware and Limu will NEVER recognize himself in a mirror! All of these commercials are annoying, because they dont tell me a thing I actually need to know. The emu is not the problem. I care about how my claim will be handled if I have one, not some stupid weird, hard to relate to nonsense. If these commercials reflect the mentality of what Liberty Mutual is catering to,then those people should not even be driving in the first place. The other Allstate commercials are OK and show positives of what they do as an insurance company. Its the worst kind of bad; not they didnt know any better bad like local ads, but theyre trying too hard bad. Still, its not easy for some people to watch, and theres been plenty of outcry from people who were upset by it. I dont see how they make anyone want to buy insurance. The largest international product offering is passenger automobile insurance for private individuals. The commercials featured LiMu Emu and Doug, a "fictional dynamic duo who are passionate about saving people from overpaying for one-size-fits-all insurance," according to a press release from. Were you at all bothered by the ad in which LiMu Emu attacks the glass? Whoa, Mick! Hoffman was no stranger to commercials, but he was determined to make this one hilarious. If your ads are so convoluted and off-the-mark that consumers cant tell what the hells going on or even WHICH COMPANY THE AD IS FOR, it might be time to reconsider your strategy and whether youre doing your client justice. He isnt even funny. Id have LOLd if it werent so true. None of the other companies commercials have enraged me so. In the meantime, and despite my knocks against the campaign, I still like these ads better than the latest round of dreadful ads set in front of the Statue of Liberty. You know, I think you could sell that. Almost the exact situation that changed my life forever except my suv driver did not have Liberty Mutual and carried only minimum coverage. But opting out of some of these cookies may affect your browsing experience. Make Your TV Ad Dollars Count in 2023 With Takeaways From iSpots 2022 TV Advertising Year-in-Review Report. For unembedded journalists, particularly Arab media workers, who risk and often lose their lives Scroll for more Limu & Doug plus . A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of Liberty Mutual Insurance's new national advertising campaign that launches today. Hi, George! The commercials follow the exploits of an emu and a human named Doug. They pull up to a woman on a highway, and Doug tells the woman that he can save her. Advertising people are in business to sell products and services. But, ah, whats up with your partner?, Oh! It doesnt help that poor old Jimmy died way back in 2010 and were all listening to the voice of a ghost. Everyone (and I mean everyone) hates those Statue of Liberty commercials. Those Jimmy Dean commercials with the grating harmonica have been raking their fingernails down the chalkboard of my nerves, too. Submissions should come only from actors, their parent/legal guardian or casting agency. I think these commercials are very entertaining. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. . But good national advertising has to solve a legitimate probem(s) for a large number of people, or at least make the potential customer feel good about your product/service. By your measure, Liberty Mutual could play its brain-dead jingle (LIBERDY-LIBERDY-LIBERDY LIBERDY!!!) OMG, Ron, can I bear your children??!!?? Im surprised that so many people dont like the LimuEmu ads. Thats business. Which in this case, adds up to 40,000 Liii-bertys sung at the end of their terrible commercials. As the answer is likely very little, it would seem that this campaign is aimed at a different audiencelate Boomers and Gen Xers. Zoltar by the Statue of Liberty is sort of OK, though. Keep us laughing and perhaps we will forget how much insurance companies soak us. I agree with most of what you say (except I like the mayhem guy). I agree with you 100%. Too many negative comments from your many reader/followers? Frankly, I love the Emu & Doug. I think youve made another adoring fan! But isnt this type of asshattery the domain of young rather than older people? Its only going to get worse. You certainly arent the only one who thinks so, Tim! [28], The Global Specialty insurance line offers specialty products, such as marine, energy, aviation, professional liability and crisis management, offered through 40 Liberty International Underwriters offices worldwide. Are you for real?! The worst was when Jamies mom popped out of the ceiling at a warehouse game show. Yeah, I guess I can kind of see it, Josie. [3] It ranks 71st on the Fortune 100 list of largest corporations in the United States based on 2020 revenue. Their latest ads that repeat the companys brain-damaging jingle are absolutely a response to negative consumer feedback theyre just trolling us now. LOL. 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